Case Study #7

Determining Market Size for an Educational Golf Video

CHALLENGE: Start-up firm needed to understand the market potential for an educational sports video/DVD.

SOLUTION: MarketWise Insights, Inc. completed secondary market research, built a financial model, and determined the size of discreet market segments. Market size was determined using two separate methodologies to insure accuracy. Client’s response was that this was “the best money we ever spent,” as it enabled them to make intelligent product launch decisions.

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