Market Research Market Sizing Marketing Planning Case Studies
What Clients Say
Contact Information
Order Report



Market Research




Case Study #5

Testing Customer Perception of a New Tape Drive

CHALLENGE: A Fortune 500 firm needs to evaluate potential market acceptance of its new high-end tape drive and to determine how to best position it in the marketplace.

SOLUTION: We conducted a research project to investigate the needs of midrange high-end tape customers, the challenges of migration and the potential market acceptance of the new product. We conducted 30 interviews with potential customers, completed analysis, wrote a report, and provided practical recommendations. As a result of this research, our client was able to determine how to best position and launch its new product.

Previous / Next

To go back to the list of case studies, please click here.



Copyright 2009 by MarketWise Insights, Inc.
Brighton, CO 80602
Email to