Market Research

Case Study #10

Evaluating a New Interactive Services Market

CHALLENGE:  Client needed assistance in providing customers (technology vendors) information on an emerging new market,  Internet Portals focused on customer support.

SOLUTION:  MarketWise Insights, Inc. completed executive level interviews and wrote detailed profiles of key players in this market. Each of the profiles included information and analysis of  the company's target market, key differentiators, services offered (such as remote diagnostics), business model and future directions. In addition,  the final report included analysis of key market trends, the competitive landscape and drivers and inhibitors of market growth. The high quality of the written profiles led to additional sales of the final report.

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