Case Study #10
Evaluating a New Interactive
Services Market
CHALLENGE: Client needed
assistance in providing customers (technology vendors) information
on an emerging new market, Internet Portals focused on customer
support.
SOLUTION: MarketWise Insights, Inc. completed executive level interviews and wrote detailed profiles
of key players in this market. Each of the profiles
included information and analysis of the company's
target market, key differentiators, services offered (such as
remote diagnostics), business model and future directions. In
addition, the final report included analysis of key
market trends, the competitive landscape and drivers and
inhibitors of market growth. The high quality of the written
profiles led to additional sales of the final report.
Previous
To go back to the list of case studies, please
click here.