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Case Study #3

Software Developer Support Dynamics and the Strategic Role of Developer Support

CHALLENGE: A major technology research firm needed to help its customers gain insight into the software developer support market, in particular the market dynamics and market trends, the relationships between hardware vendors and software developers, and how this relationship influenced business success.  

SOLUTION: MarketWise Insights, Inc. completed a comprehensive research study, which included in-depth interviews with major technology firms, such as Microsoft, Hewlett Packard, Nokia, Motorola, IBM, Sun, and Oracle. The study resulted in a comprehensive research report, Developing Developers: Developer Support Dynamics and the Strategic Role of Developer Support. As a result of this study, customers were able to learn about key hardware vendors and their developer relationships; twelve top vendors were profiled in regards to their technical support offerings for developers, the strategic role of developer support, and the importance of developers to their business. In addition, vendors were able to gain insight into how to improve their developer support programs.

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