What
Matters
Most
When
Marketing
in
a
Tough
Economy
To order a copy
of
What
Matters
Most
When
Marketing
in
a
Tough
Economy
using your credit card, please
click
here. For
a
limited
time,
we
are
offering
a
special
rate
of
$299,
a
savings
of
$200
from
the
regular
price!
The report is
available
in
Adobe
Acrobat
format
or
in
Word
format.
The
study analyzes information gathered during detailed interviews with 44
software executives on marketing spending, planning and execution, and
marketing tactics. Topics covered include key marketing and
business challenges; marketing budgets as a percentage of revenue;
the allocation of marketing budgets across broad categories of
channels marketing, product marketing, marketing communications and
research; spending trends on ten critical functional areas within
marketing.
For a
complete abstract
of
the report, please click here.
Marketing
Measurement
and
ROI:
What
Matters
Most
in
Technology
Companies
Don't
miss
this
report
that
focuses
on
one
of
the
most
important
issues
in
marketing
today:
MEASUREMENT!
To order a copy
of
Marketing
Measurement
and
ROI:
What
Matters
Most
in
Technology
Companies
using your credit card, please
click
here. For
a
limited
time,
we
are
offering
a
special
rate
of
$249,
a
savings
of
$50
from
the
regular
price!
The report is
available
in
Adobe
Acrobat
format
or
in
Word
format.
This
study
investigates
marketing
measurement
and
ROI
in
detail.
The
study
analyzes
information
gathered
from
52
technology
marketing
executives
on
qualitative
and
quantitative
measurement
overall
and
the
measurement
criteria
used
to
measure
ten
specific
marketing
functions.
These
functions
include
Public
Relations,
Advertising,
Direct
Mail,
Online
Marketing,
Conferences
and
Events,
Sales
Promotion
and
Tools,
Market
Trend
Research,
Competitive
Analysis,
Customer
Research,
and
New
Product
Research.
Topics
covered
also
include
key
challenges
in
measurement,
usage
of
measurement
data,
and
benefits
received
from
marketing
measurement.
For an abstract
of
the report, please click here.
Questions? Please call 303-659-8061.
Thank
you!