While most of the research we do is custom work, we are pleased to make these two reports available for purchase to all marketing executives. 

What Matters Most When Marketing in a Tough Economy  

To order a copy of What Matters Most When Marketing in a Tough Economy using your credit card, please click here.  For a limited time, we are offering a special rate of $299, a savings of $200 from the regular price!  The report is available in Adobe Acrobat format or in Word format.

The study analyzes information gathered during detailed interviews with 44 software executives on marketing spending, planning and execution, and marketing tactics. Topics covered include key marketing and business challenges; marketing budgets as a percentage of revenue; the allocation of marketing budgets across broad categories of channels marketing, product marketing, marketing communications and research; spending trends on ten critical functional areas within marketing.  

For a complete abstract of the report, please click here.

Marketing Measurement and ROI: What Matters Most in Technology Companies

Don't miss this report that  focuses on one of the most important issues in marketing today: MEASUREMENT!

To order a copy of Marketing Measurement and ROI: What Matters Most in Technology Companies using your credit card, please click here.  For a limited time, we are offering a special rate of $249, a savings of $50 from the regular price!  The report is available in Adobe Acrobat format or in Word format.

This study investigates marketing measurement and ROI in detail. The study analyzes information gathered from 52 technology marketing executives on qualitative and quantitative measurement overall and the measurement criteria used to measure ten specific marketing functions.  These functions include Public Relations, Advertising, Direct Mail, Online Marketing, Conferences and Events, Sales Promotion and Tools, Market Trend Research, Competitive Analysis, Customer Research, and New Product Research. Topics covered also include key challenges in measurement, usage of measurement data, and benefits received from marketing measurement.

For an abstract of the report, please click here.

Questions? Please call 303-659-8061.

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